The Shoot

A little over a year ago, Cheryl Kemp founded IndiFit, a Chicago-based startup that equips fitness instructors with business management tools. Coming from a corporate background, all her previous headshots / portraits were just that--very corporate-y. She reached out with the desire to change that, so we hit up Tova Studios and got to work. She's a natural in front of the camera and it shows. At the end of the outdoor portion of the shoot, she introduced me to her Vespa, Ruby. It's always a good day when you meet a Vespa.